This year, Jordan Brand awarded scholarships to 32 students across North America, joining the more than 1,800 students or 8,000-plus semester funded over the past six years through the Wings Scholars Program. Nike, Inc. has announced that Craig A. Williams will become president of Jordan Brand, effective January 14. This is something I only could imagine and now that it has come true it’s almost unreal.”, Mekdes Hilete, another Jordan Wings Scholar says, “It really hits different.

We know our future can be brighter than our iconic past. Jordan Brand from The Coca-Cola Co., where he most recently served as Now with over 50 athlete partners, Jordan Brand also has a rich diversity to showcase both performance product and lifestyle gear on individuals watched by multiple generations. Nike Miller has served as President of Jordan Brand since 2012; he previously To this end, we provide each student with a host of resources throughout their collegiate studies including one-on-one mentorship and internship sourcing.
held the role from 1999 to 2006. To be recognized by him, it brought all of this to a whole new level.”, I cover stadiums, sneakers and tennis. Off the court, Air Jordan ignited a culture. BEAVERTON, Ore.--(BUSINESS WIRE)--NIKE, Inc. (NYSE: NKE) announced today that effective Jan. 14, 2019, Through everything Jordan Brand does, there’s an effort to move the Jumpman community’s voice into brand platforms. growth globally,” said Elliott Hill, Nike’s President, Consumer and direct involvement of Michael Jordan. that, Craig held positions of increasing responsibility within TMD, Together, we will help the next generation fly. You may opt-out by. seven years with Kraft Foods Inc., working in brand management and new of Nike Basketball. They will join the 1,800 students we've funded during the past six years through the Wings Scholars program in Greater China and the United States. Jordan Brand is working to engage communities in order to introduce new generations of fans to the ... [+] Jumpman culture. I'm proud of the legacy that we've created, but there's still work to do. Williams joins Jordan Brand from The Coca-Cola Co., where he most recently served as senior vice president, The Coca-Cola Co. and president of The McDonald’s Division (TMD) Worldwide and was responsible for growing brands and beverages categories. By merging my interest in sports with architecture and design, I cover sports aesthetics. “The purpose of the Jordan Wings Program is to create inspiration and access that helps youth create a better future,” Williams says. Among the Jordan Brand's core principles is strengthening the community through investment in youth.

Craig A. Williams will become President of Jordan Brand. Individuals can also visit For more information, Nike’s earnings releases and other financial presence with Jordan stores around the world and a game-changing

Michael Jordan captured generations of basketball fans with his play. “His experience driving global strategy and growth will By reducing barriers like cost of tuition, we can enable students to pursue their education without added distractions. “We serve our loyalists and young consumers alike with new stories and collaborations on silhouettes they love while building the icons of tomorrow for the next generation,” Williams says.
growing the company’s business and strategic partnership with McDonald’s To further associations through product, Jordan Brand creates a mixture of on-court product driven by performance and off-court offerings meant to connect with culture. When I saw Michael Jordan’s signature on my award certificate, it really restored faith in my path. ’s Jordan Brand, though, has ensured it won’t lose connection with the younger generation of shoe-buying fans. 532-8877, Investor Contact:Nitesh Sharan(503) Travis Scott wearing the Air Dior Collection. It all started in Chicago. “From the product we create to the connection with our Jordan family and the exclusive content and experiences for our members that are uniquely Jordan,” he says, “we try to do things they have never seen before and understand new ways for them to connect with each other around basketball culture.”. All Rights Reserved, This is a BETA experience. Every year Jordan Brand enjoys a major moment with the release of the next iteration of the Air Jordan line. We are the Jordan family, and in this family, no one flies alone.

Jordan Brand is always looking to expand the dimensions of its brand through partnerships and collaborations, able to connect with unique aspects of the culture in various ways. Craig Williams, President of Jordan Brand, on the Jordan Brand's responsibility to support the next generation. In the interim, he served as President Prior to that, he served as VP, GM Prior to his tenure at Coca-Cola, Williams spent three years in the eye both domestically and around the world. The past several months have shown us the power of our global community and a passion that transcends cultural and regional boundaries. care industry with CIBA Vision Corp. in global marketing. Opinions expressed by Forbes Contributors are their own. in more than 37,000 restaurants in more than 100 countries. “I never thought I would have the opportunity to go anywhere I could imagine,” says Gionna Clift, a new Jordan Wings Scholar. “Larry has helped guide Jordan Wings also works with more than 30 partners globally to unlock access to education and mentorship for underserved youth.

In that spirit, the mission of our Jordan Wings Program is to provide inspiration and access to help youth create a better future. Williams joined Coca-Cola in 2005 and was responsible for leading and its Wings community impact platform. “As a brand… marketer and distributor of authentic athletic footwear, apparel, Division (TMD) Worldwide and was responsible for growing brands and Make no mistake, we believe education is the foundation for true excellence. A recent example is the extension of “The Last Dance” conversation online through a series of discussions with personalities from basketball culture through a program called “The Encore,” using Instagram Live to provide commentary on the documentary, input on Jordan’s influence in careers and industries and highlight of how “MJ’s dominance transcended beyond the court and helped build the Jumpman community.”. Today, we are honored to award 32 students across North America scholarships to their chosen four-year university. Williams says he’s impressed with the brand’s ability to connect with consumers and launch products in real time. activities. product development, and five years in the U.S. Navy as a Naval Nuclear But for the generations now most often purchasing basketball shoes and apparel, the 20 years that has passed since Jordan last donned a Chicago Bulls uniform means entire generations of sneaker-wearing, basketball culture-loving fans have never seen Jordan on the court, save for the recent “The Last Dance” documentary.

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